Local focus

  • Tour of Britain is coming to Regent Street St James's

    Central London, Regent Street, St James's 09 September 2015

    The final stage of the UK's highest ranked cycle race starts and finishes on Regent Street St James's this Sunday, 13 September. The world's best riders will race multiple laps around Piccadilly Circus, Trafalgar Square, the Strand and Whitehall.

    The stage starts at 15:30, with riders warming up from just before 15:00. The final sprint is expected at just after 17:30 on Regent Street St James's, before the podium presentations close the tour.

    Further information

    Aviva Tour of Britain

  • Burberry autumn/winter 2015 campaign shot in St James’s

    Central London, St James's 24 June 2015

    The Burberry autumn/winter 2015 campaign has just completed shooting in St James’s, London.

    Featuring an all British cast of 12 models, musicians and actors, the talent includes model Ella Richards, granddaughter of Keith Richards, actress Holliday Grainger, model/actress Amber Anderson, musician Tom Odell and actor Harry Treadaway.

    Watch the campaign

  • Fourth & Main take latest residence in St James’s pop-ups

    Central London, St James's 11 December 2014

    In the run up to Christmas, Fourth & Main will provide a one-stop Christmas pop-up for the discerning gentleman, at 39C Jermyn Street, from 15 – 23 December. Founded by Nikhil Adwalpalkar, the store will also host a great mix of complimentary accessory brands including Hamilton & Hare, Alice Made This, Marwood and Tusting.

  • School choir mark St James’s tree switch-on

    Central London, St James's 28 November 2014

    The Soho Parish School choir helped switch on the lights of the St James's Church Piccadilly Christmas tree.

    A landmark of the St James's area, the school children made decorations for the tree and the choir performed to the crowds.

    The St James's Christmas lights, on Jermyn Street, were switched-on as part of the Fayre of St James's.

    Further information

    St James's London

  • School children create St James’s Christmas decorations

    Central London, St James's 25 November 2014

    150 school children from Soho Parish School have created decorations for the Christmas tree which will stand in St James's Church Piccadilly.

    Further information

    St James's London

  • St James’s festive pop-ups welcome Nyetimber

    Central London, St James's 19 November 2014

    Nyetimber are bringing their sparkling wine to Jermyn Street from 24 November to 13 December. By day, there will be master classes, tastings and Christmas shopping.  By night they will host a series of parties, including reader’s events for Tatler and Harper’s Bazaar, as well as a wine and perfume pairing tutorial with renowned Jermyn Street perfumer Floris.

    Further information

    Nyetimber events

  • Men’s winter grooming joins St James’s pop-ups

    Central London, St James's 12 November 2014

    Murdock London will create a men’s winter grooming lodge at 192 Piccadilly from 17 November until 5 January, stocking a collection of gentlemen’s colognes, skincare and grooming accessories.

    The opening comes as St James’s London welcomes a series of festive pop-ups showcasing luxury brands at 39C Jermyn Street.

  • Luxury brands pop-up in St James’s

    Central London, St James's 05 November 2014

    St James’s London will welcome a series of pop-ups showcasing luxury brands at 39C Jermyn Street until Christmas. In collaborating with emerging brands the initiative will diversify the retail offer in St James’s, renowned for its high-end, bespoke menswear brands.

    The showcase starts with lifestyle gifts from Atlas & I and Kay Doble from 17 – 23 November.

  • St James's Market: Wrapped

    Central London, St James's 13 August 2014

    The St James’s Market development site on Regent Street now features the largest building wrap in the UK, covering the largest retained façade scheme in Europe. The wrap covers 2,200 sq m, weighs 1,100 kilos and is stretched over a frame of 660 metres of tubular steel. 

    The St James's Market project will complete early in 2016.

  • Master Paintings Week 2014

    Central London, Regent Street, St James's 04 July 2014

    Master Paintings Week, sponsored by The Crown Estate, is a collaboration between twenty leading galleries and three auction houses.

    Each of the participating galleries, all of which are in the heart of London’s Mayfair and St James’s, will stage a special exhibition or event or unveil new discoveries, emphasising the unrivalled expertise to be found in London.

    Further information: Master Paintings Week