Regent Street scheme recognised at Smarter Travel Awards

The 2010 Smarter Travel Awards were announced on Thursday 24 June at a special ceremony, and The Crown Estate took away a top prize, the workplace project of the year award.

25 June 2010

Instigating a comprehensive public realm strategy as part of our £750 million regeneration of Regent Street, decreasing traffic density became one of the key components of the strategy. This is the delivery and servicing reduction scheme - and it won the workplace project of the year award.

The judges said: "The delivery and servicing reduction scheme is an innovative way of reducing the impact of freight, and demonstrates how a landlord can influence the urban environment to promote other means of transport, such as walking. The findings of preliminary research were then used to develop and recommend interventions that could be made to reduce the impact of delivery and collection vehicles on the Regent Street area. Recommendations included retail delivery consolidation and refuse collection consolidation. Following initial success, The Crown Estate is planning to continue their support of the consolidation centre through to the end of 2012 with a variety of initiates."

Taking place at London Transport Museum, the event was attended by over 250 people. It was a great opportunity to reward those smaller scale initiatives which stand out because of their originality and effectiveness, and have made a real difference to the community. Hosted by Transport for London, the awards recognised outstanding individuals, projects and campaigns in 12 categories that have positively changed the way people travel.