La Martina and N Peal to open flagship stores in St James's

We announced today that we have agreed terms with La Martina, the polo lifestyle company, and leading British Cashmere supplier, N Peal, which will see the two brands open flagship stores in London’s St James’s.


18 November 2014

La Martina is set to open its first UK flagship store at The Crown Estate and Healthcare of Ontario Pension Plan’s (HOOPP) £100m St James’s Gateway redevelopment, which already plays host to Tiger of Sweden’s first UK store, as well as globally renowned brands like Barbour International, Osprey, Sunspel, and royal warrant holder Grosvenor Shirts.

La Martina and N Peal are perfect fits for St James’s, providing high quality, contemporary styles, which also reflect the sense of luxury and personal approach to service which have been so intrinsic in the area’s DNA throughout its history”

Anthea Harries, St James’s Portfolio Manager, The Crown Estate

The store will incorporate La Martina’s full range of polo inspired menswear, womenswear and accessories, which bring together the values of the English countryside and equestrian traditions. Founded in Buenos Aires, Argentina, in 1985, La Martina is renowned across the world for its casual lifestyle clothing as well as for its technical polo equipment; the brand supplies clothing to the Polo clubs of Harvard, Yale, Oxford and Cambridge, as well as the England national team.

N Peal, will open a flagship accessories store next door, at 217 Piccadilly. The new store will focus on the brand’s accessories range, including hats, gloves, pashminas and shawls.

Both stores are expected to open in late 2014.

Anthea Harries, St James’s Portfolio Manager at The Crown Estate said: “Through our investment, we’re continuing to see St James’s evolve as a distinctive shopping destination, especially renowned amongst brands and shoppers alike for its focus on luxury fashion retailing. La Martina and N Peal are perfect fits for St James’s, providing high quality, contemporary styles, which also reflect the sense of luxury and personal approach to service which have been so intrinsic in the area’s DNA throughout its history. ”  

Adam Holdsworth, Managing Director, N.Peal said: “St James’s is the ideal location for us, especially with The Crown Estate’s investment continuing to deliver exciting new developments in the area. N.Peal is delighted to be opening a luxury cashmere store right at the Gateway to this historic part of the West End.”

Enrico Roselli, CEO LM Europe SA said: “After opening in Guards Polo Club eight years ago, our current strategy is aimed at developing a process to embrace the style and history of traditional English tailoring.  St James’s international reputation for high quality, bespoke clothing made our decision to choose the area for our London debut an easy one.” 

Lando Simonetti, Founder of LM said: “For years La Martina has maintained a close relationship with Polo teams at universities and colleges like Oxford, and Eton. Moreover, we participate in the most important tournaments all around the world, selecting the most valuable players as brand ambassadors.”

The Crown Estate, which owns around 50% of the real estate in St James’s, is investing £500m in its portfolio over ten years, preserving the area’s unique heritage whilst enhancing its reputation as one of London’s most prestigious destinations to live, work and shop. Part of this strategy has involved redeveloping historic blocks to provide new modern spaces which meet the needs of 21st century occupiers, including creating new flagship retail units for leading global brands. The Crown Estate’s investment is creating the largest addition of new retail space to St James’s in the area’s history; around 70,000 sq ft in total.

The first redevelopment under this strategy, St James’s Gateway, was completed in 2013 and has so far been successful in attracting leading retailers as well as global businesses.    

We are currently on site with joint venture partner Oxford Properties on the most ambitious project to date, the £320m St James’s Market redevelopment which will see two historic blocks between Regent Street St James’s and Haymarket redeveloped to provide 50,000 sq ft of flagship retail and restaurant accommodation, as well as a further 210,000 sq ft of modern office space and over half an acre of redefined public realm.