Exciting new Christmas lights installation unveiled on Regent Street

On Sunday 15 November, Strictly Come Dancing star Darcey Bussell switched on the new Regent Street Christmas Lights display.

16 November 2015

The stunning concept, entitled 'Timeless elegance', focuses on symbolism and authenticity of the Christmas period, while adding a touch of avant-garde: the concept is the 'suspension of time'.

The new installation, designed by ACT Lighting Design, are sponsored by the latest retailer to join Regent Street, Jo Malone London. Inspired by Regent Street's famous history, culture and luxurious style, ACT Lighting Design captured the heritage of Regent Street's Christmas lights and traced the origins of the Cinématographe, presented by the Lumière brothers to British public in 1896.

'Timeless elegance' is an immersive experience, with each element continuously evolving thanks to tailored video animations, projections and lights.

For the switch-on, Regent Street went traffic-free providing the perfect opportunity for a day of Christmas shopping. There were activities from 12 noon, followed by a star-studded Christmas show, hosted by Classic FM’s Myleene Klass and Aled Jones, and featured performances from trumpeter Alison Balsom, soprano Laura Wright, the cast of Charlie and the Chocolate Factory and the Philharmonia Orchestra.