Outerwear leader Arc’teryx sets its eye on London’s St James’s for European expansion

Global high-performance outerwear manufacturer and retailer, Arc’teryx Equipment, has chosen St James’s in London’s West End for its first owned and operated flagship retail store in Europe. 


21 April 2015

Arc’teryx Equipment are taking a lease for the final two retail units at The Crown Estate and The Healthcare of Ontario Pension Plan’s £100m Eagle Place development between Piccadilly and Jermyn Street. Through this exciting move, Arc’teryx will now be able to deepen its relationship with London’s consumers starting in summer 2015.

The store, set to open in August, marks the start of a programme of expansion being undertaken by Arc’teryx which will see the brand open a limited number of flagship stores in key international cities.

The letting also kicks off a three year investment programme in London by Arc’teryx’s parent company Amer Sports Group, which will see it focus on its retail partners through increased trade marketing spend, increased investment in in-store excellence and increased resource (Sell-through / Visual Merchandising) across a range of brands, including winter sports retailer Salomon and technical sports instrument supplier Suunto.

Arc’teryx is a wonderful addition to the retail offer on Piccadilly, where our revitalisation of this important gateway to St James’s has delivered an eclectic mix of high quality lifestyle and fashion brands, which includes UK firsts from Barbour International and Tiger of Sweden.”

Anthea Harries, St James's Portfolio Manager

Anthea Harries, St James’s portfolio manager said: “Arc’teryx is a wonderful addition to the retail offer on Piccadilly, where our revitalisation of this important gateway to St James’s has delivered an eclectic mix of high quality lifestyle and fashion brands, which includes UK firsts from Barbour International and Tiger of Sweden.

“Attracting brands of this quality sets a fantastic tone for our on-going investment in creating distinctive retail experiences in St James’s which reflect the area’s unique heritage, sense of luxury and reputation for the highest levels of craftsmanship and design.”

Adam David Ketcheson, VP/ Senior Director Marketing and B2C Arc’teryx said: “As we look to expand our retail presence we are focused on cities and regions where both our outdoor core community and our city-based user can touch the brand. London has an active community who deal with the challenges of inclement weather. It’s also a hub of fashion and design, and the minimalist aesthetic of Arc’teryx fits perfectly into the London environment and the UK outdoor community at large. In St. James’s our customers will be able to experience our commitment to design, craftsmanship and performance through our product, technologies and people."

Domenico Speciale, Amer Sports UK Managing Director added: “There is significant potential for future growth in London and a flagship Arc’teryx store in a renowned location like St James’s will act as a fantastic showcase for the brand as we look to increase our investment in this key market.”

Eagle Place is the first major redevelopment to be delivered through the £500m, 10 year investment programme for our St James’s portfolio, a key part of which includes improving the retail offer by providing new, modern accommodation for leading brands which reflect the area’s unique character and heritage.

Arc’teryx will occupy over 4,000 sq ft at 211-214 Piccadilly, further enhancing the location’s fast growing reputation as a natural home for world leading fashion and lifestyle retailing. Retailers which have already opened UK or international flagship stores at Eagle Place include the likes of Barbour International, Tiger of Sweden, Sunspel, Grosvenor Shirts and most recently, polo lifestyle brand, La Martina.

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