RIBA Regent Street Windows Project installations 2015 announced

This week, the Royal Institute of British Architects unveils the concept designs for 13 unique installations that will bring to life shop windows along Regent Street as part of the annual RIBA Windows Project. The project will take place between 7 – 27 September, during Regent Street Fashion and Design Month.

30 July 2015

Regent Street Windows Project

Now in its sixth year, the RIBA Regent Street Windows Project pairs exceptional RIBA architects with Regent Street’s flagship retailers to create engaging architectural installations in their shop windows. Premium fashion retailers, skincare boutiques, perfumeries, restaurants and cafes are bringing architecture into their stores.

Preview of RIBA Regent Street Windows Project Installations

Penhaligon’s by Space Group Architects


Penhaligon's is launching two new perfumes. To celebrate the occasion, Space Group Architects has analysed these and designed two spaces based on the aromas. The scents are inspired by the British coastline and come with an array of raw and natural notes. The result will be two immersive, multi-sensory spaces that create an abstracted illusion of the very characteristics of the aromas and the environment that they were inspired by. These include rain, fog, moss, bark, light, sound and the bottled fragrances themselves. 

Kiehl’s by Michaelis Boyd


The Universe of Kiehl’s is a vision of the intersection between science and nature. Inspired by the rich heritage and unique personality of the brand, the installation will interpret and bring to life the unfolding story of Kiehl’s. Tapping into its apothecary roots since 1851 and its use of natural and unique ingredients, Michaelis Boyd Associates began by composing a language of scientific structures that reflect the brand’s passionate and adventurous approach to experiments and discovery. 

Longchamp by LDVC


Inspired by the iconic Longchamp bag, Le Pliage Heritage, LDVC has created an elegant floating mobile that engages with the bag’s shape and its elements on various scales, and will playfully integrate the product into the installation. The characteristic black handle of the Heritage bag will take on a chandelier form, while the body will be recreated by a field of stylised Heritage bags in semi-transparent materials, which will be layered to create constantly changing transparencies, reflections and visual experiences for people passing by and entering the shop. 

Anthropologie by EPR Architects


Anthroplogie’s displays are dedicated to hand making and craft, using and rearranging materials to form captivating shapes and displays. Inspired by this approach, EPR Architects, with Vertikal Space and the Materials Council, have explored how left-over space can create a dynamic, engaging installation that references the seasonal range of the brand. Having interrogated a range of materials from concrete canvas to fibre optics, EPR will use a simple natural recyclable material to fill the window and create a surprising space by scooping and carving it out. 

Brooks Brothers by Conran and Partners

Brooks Brothers

Brooks Brothers, America’s oldest clothing retailer, is best known for its rich heritage of textile innovation and inspiring entrepreneurial style. During a British game of Polo, Brooks Brothers discovered the button- down collar, famously introduced it to men’s tailoring and developed it into a true icon of fashion. Conran and Partners is using the button-down collar as a symbol of Brooks Brothers’ innovation through a hand-crafted installation evocative of flight. 

Armani Exchange by Shiro Studio

Armani Exchange

Armani Exchange

Shiro Studio’s concept draws inspiration from the novel by Italian Nobel Prize winner Luigi Pirandello, One, No One and One Hundred Thousand. The novel explores how reality and self-awareness is often illusory, relative, subjective and expressive of personal interpretation. This led Shiro Studio to conceive of a pleated mirrored wall stretching the entire length of the main window. Clothes, people, Regent Street merge to create a kaleidoscopic visual experience. The multitude and complexity of reflections represents the core narrative of self-perception, projection and transformation. 

Levi’s by AMD Interior Architecture


Engaged in creating retail spaces that focus on brand, atmosphere and detail, AMD have been developing a connected and immersive environment for Levi’s flagship London store. By extending the window display into the shop and out on to the street, AMD’s design will be an all-encompassing experience for the customer, incorporating moving imagery, sound and sculptural elements to draw people into the store and engage them on a journey through its spaces.

L’Occitane by Coppin Dockray Architects


L’Occitane en Provence has a strong association with the south of France and its evocative landscapes. Not only a place of bright colours and vivid scents, it is also the source of inspiration for the brand’s products and where its natural ingredients are sourced. Coppin DockrayArchitects has created an abstraction of this unique environment, using the kaleidoscope as a metaphor for how the Expressionist masters drew the Provençal landscape. This simple and naïve tool employs mirrors to draw in light, colour and the focus on to its centre piece: the new skincare product in L’Occitane’s Immortelle collection, launched to coincide with the windows project. Harnessing the shifting daylight reflected in the shop window, the installation will create ever-changing scenery. 

Karen Millen by HASSELL

Karen Millen

A swirling mass of printed fabric will create a magical wonderland across the entire 30m of Karen Millen’s shop windows. Moving in and out of the spaces, weaving along the floor and extending into an overhead canopy, the structure will explore drapery and the cut and fall of cloth using key printed fabrics created in the brand’s in-house Atelier and that feature in Karen Millen’s new collection. Camouflaging some mannequins while others seem to break free of the space, HASSELL’s design celebrates the brand’s femininity and the very craftsmanship that lies at the heart of the fashion industry. 

Hotel Café Royal by Citizens Design Bureau

Hotel Café Royal

Coinciding with the 150th anniversary of the legendary Café Royal, Citizens Design Bureau has designed vertical festoons of golden letters and macaroons to fill the Regent Street window display. Inspired by the opulent colours of the café’s cakes and by Art Nouveau-era afternoon tea parties, the display will allude to the Bohemian history of an establishment that boasts rock stars, royalty, artists, writers, politicians and sports stars among its patrons. 

Hamleys by Office S&M


Celebrating Hamleys’ 255th anniversary, Office S&M’s design leads both adult and child to discover the store’s tremendous lineage and their part within it. The display holds a series of optical illusions, anamorphic distortions and an Ames room that children can peer into. Once a main attraction in Victorian travelling circuses with children queuing for a glimpse into the worlds within these magical boxes, here, the magic will only be seen by the child, while adults will see the confusing mechanism behind the trick. In this way, both adult and child might realise that they are both part of the ongoing story of Hamleys, which is passed from generation to generation. 

Crabtree and Evelyn by London Atelier

“Omnia explorate, meliora retinete.
Explore everything, Keep the best.” John Evelyn

Crabtree and Evelyn

Crabtree and Evelyn

Inspired by Crabtree and Evelyn’s history and traditions, London Atelier has devised a concept that reflects the rich and mesmerising visual language of the Still Room and Herbarium. The design takes its cue from the materiality of the sketchbooks and the tracing paper used for botanical drawings; the detail of the varied herbs and plants; the smells and textures of remedies and potions, and the curious and magical nature of the boxes containing recipes and mixes. The display will choreograph an ensemble of herbs, plants and flowers preserved in bars of soap set within a brass grid and lit from behind by a comforting, pulsing light.

Hawes and Curtis by Nick Wood, How About Studio and Gillian Lambert, RIBA

Hawes and Curtis

For this project, Nick Wood, How About Studio and Gillian Lambert have taken inspiration from the contrast between the formal and casual range of Hawes and Curtis, and combined this with their own interest in offering a visually immersive experience for passers-by. A lenticular wall constructed from garments creates two specific viewpoints on the street, one for each of the two distinct looks. The journey in-between these vantage points will combine these images to provide an ever-changing collage. 

Throughout September, Regent Street, London W1, will showcase the pioneers of fashion and design on The Mile of Style. Fashion and Design Month encompasses landmark events taking place in London throughout September, including the world-renowned RIBA Regent Street Windows Project.

Throughout Regent Street Fashion and Design Month collaborations between Regent Street’s premium designers and hottest head chefs will see the creation of ‘Catwalk Cocktails’ and ‘Designer Dishes’, available exclusively in Regent Street’s chicest bars and restaurants. Must see trend talks hosted by the retailer’s creative directors and designers will reveal next season’s trends, as well as personal styling tips and an insiders’ look at Fashion Week.

Shoppers can keep up to date with all the latest information for Regent Street Fashion and Design Month including activities, exclusive offers and promotions by downloading the Regent Street App. Regent Street is the first shopping street in Europe to create an app using Beacon technology.


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