Luxury British brand Jigsaw to open bespoke Emporium in St James’s Market

Premium fashion brand Jigsaw is set to open new luxury concept store at The Crown Estate and Oxford Properties’ £400m St James’s Market redevelopment later this year.


14 March 2016

  • Jigsaw will open a new West End Emporium bespoke to St James’s offering its full range of premium men’s and women’s clothing and accessories. This new concept store, at around 3, 000 sq ft of trading space, follows on from a menswear focused pop up with The Crown Estate on Jermyn Street last year, and will include 1,000 sq ft for its sister brand, The Shop at Bluebird.
  • In January 2016, Swedish cycling brand Assos and premium design and lifestyle brand SMEG were the first two retailers to sign up to flagship stores at St James’s Market. Global private equity firm, the Carlyle Group, will also be occupying new offices at the scheme for their London HQ.  
  • St James’s Market is creating 210,000 sq ft of new, modern office accommodation, five flagship stores for best in class lifestyle and fashion brands and seven new restaurants all set within over half an acre of revitalised public spaces, including a new public square.
  • Through the redevelopment of two historic blocks, St James’s Market is kick-starting The Crown Estate’s long term vision to re-create Regent Street St James’s as a world class destination for high quality fashion and lifestyle shopping in the 21st century. The Crown Estate’s wider investment strategy for its St James’s portfolio will continue to include a focus on regenerating Regent Street St James’s and attracting even more world class brands to the street.

St James’s Market is the natural home for our new bespoke Emporium, located in this iconic part of London synonymous with British style, craftsmanship and luxury”

Peter Ruis, CEO, Jigsaw

Anthea Harries, on behalf of the St James’s Market Partnership, said: “Attracting the best British and global brands, from Assos and Smeg through to Jigsaw, shows how a scheme like St James’s Market is able to build on London’s world city status by creating a new fashion, lifestyle and business destination.”

Peter Ruis,  CEO, Jigsaw said: “St James’s Market is the natural home for our new bespoke Emporium, located in this iconic part of London synonymous with British style, craftsmanship and luxury. We’re thrilled to be part of this landmark development which blends the historic with the new to re-establish the area as a world-class retail and lifestyle destination.”

St James’s Market forms part of The Crown Estate’s investment in its St James’s portfolio, which incorporates around 50% of the real estate in the area.