Thrive - Connecting with our local communities

Hannah Milne, Head of Regional Portfolio at The Crown Estate


18 September 2015

Feedback from local councillors, mayors, MPs, community partners and others reveals that our Thrive healthy living events encouraged thousands of people to get active and helped to create further connections with our local communities.

Through the Thrive Summer Series, we invited local sports clubs and fitness organisations to showcase activities that promote active lifestyles and wellbeing at our properties, emphasising the fun side of getting fit and offering local people the chance to try out sessions for free. We also partnered with the national cycling charity CTC to promote cycling in each local area.

With thousands of local people drawn to the events, and 46 local community sports clubs and organisations involved, Thrive certainly captured local interest. At each event, councillors, mayors, MPs and local authority partners got into the spirit of the day, accompanied by enthusiastic members of The Crown Estate team.

In addition, partnerships with local councils and police also led to additional health related activities at several Thrive events, from blood pressure tests and body mass index (BMI) healthy weight assessments, to information about sustainable travel and bicycle maintenance.

The relationships we have with customers, colleagues, communities, business partners and Government are central to our business. The Thrive Summer Series offered some great opportunities for us to strengthen our local links at ten regional retail parks, including our recently acquired Fosse Shopping Park, at the same time as helping to inspire a legacy of healthy living in our local communities.

Councillor Stephen Kermode, Mayor of Sefton, taking part in the Thrive Cycle Challenge at Aintree Shopping Park in Liverpool

We are delighted at the response from councillors, mayors, MPs and local authority partners, who welcomed the opportunity to promote healthy living in their areas:

  • Rt Hon Ben Bradshaw MP for Exeter, at Princesshay Shopping Centre in Exeter: “I’m a cyclist myself – we need some more. I think any initiative that encourages people to get more active, and allows people to have fun at the same time, whilst celebrating our great open spaces, like this one here, is a good thing.”
  • Rt Hon Robert Halfon MP for Harlow, at the Queensgate Centre in Harlow: “It’s really nice to see The Crown Estate working hard in our communities and involving local Harlow organisations. I would like to say a huge well done to The Crown Estate and to the local sports clubs involved in making it a brilliant day for locals and visitors to Harlow.”
  • Councillor Louise Richardson at Fosse Shopping Park in Leicester: “We were very impressed that an event supporting healthy lifestyles was held at Fosse Park by The Crown Estate. It was lovely to see children benefiting from gaining education regarding fitness and lifestyle through fun and play and for the organisations that came along to support adults in keeping fit and healthy.”
  • Councillor Meredith Lawrence, Mayor of Gedling Borough Council, at Victoria Retail Park in Nottingham: “Thrive is a wonderful initiative for the community, so educational and it’s presented in an attractive way to draw in children and young people to participate in all of the activities on offer.”
  • Justin Madders MP at the Coliseum Shopping Park in Ellesmere Port: “I’m very pleased The Crown Estate is focusing on healthy living and promoting local organisations that are trying to help people live healthier lives. Today has shown healthy living can be fun and anything that gets people involved in community activities and exercise has got to be applauded.”

The Crown Estate team really enjoyed taking part in the events, engaging with local people and partners – and trying out some of the activities. We’re already looking excited about what next summer will bring!