Five years ago we set out a clear vision for how our business would progress...
In 2012... we set out our vision for The Crown Estate: to become a truly, modern commercial business,
By growing... our core markets, contributing to a small number of joint partnerships and embedding sustainability within the business.
And we’ll reach it by following our four-part strategy...
Reputation and trust
Maintain the trust of stakeholders so we can operate successfully and demonstrate our core values of commercialism, integrity and stewardship.
Government policy, constitutional change and political uncertainty
Demonstrate resilience uncertainty related to Brexit, as well as adaptability to changes in Government policy and regulations that can influence our markets
Strategic counterparty alignment
Create and maintain strategic partnerships - and attract investors who share our values - so we can access capital to reinvest in our business
Impact of technology on the business
Anticipate and address the impact of technological change on our business
Availability of skills and talent
Ensure that we and our supply chain partners can attract and retain employees with the right skills, experience and values
Health of the economy
Achieve sustainable, profitable long-term growth so we can meet our targets and build resilience in our business.
London's place in the world
Play and central role in helping the capital develop its opportunities and address key challenges, ensuring it remains a thriving world city and an attractive and safe place to live and work
Understand our customers' aspirations - and their customers' expectations -through our buildings, providing excellent customer service and maintaining our position as a landlord of choice
Address the risks and opportunities generated by changes in global climate and weather patterns, particularly in regard to property and energy policy
Measured via our key performance indicators...
Increase net revenue profit at an agreed rate and outperform our MSCI total return bespoke benchmark on a three-year rolling basis.
Implement customer engagement surveys to develop portfolio action plans, enhance our understanding of customer needs and anticipate future trends.
Key resources and relationships
...and supported by key resources and relationships