Our Corporate Strategy

Guided by our purpose, our strategy sets out our approach to managing each of our business areas so that we can create value for, and respond to the needs of, our customers, stakeholders, environment and society.

We believe that by acting responsibly and shaping our decisions around the needs of our customers and communities we can create long‑term value and build resilience.

Our external environment continues to face unprecedented levels of change, and that has never been more apparent than now. In light of this changing external context, both before and since the arrival of COVID‑19, our strategic review will seek to ensure that we realise our full potential and continue delivering for all our stakeholders.

This review of our purpose, values and strategy will set the long‑term direction of our business and ensure we are fit for the future.

Our new purpose will frame where and how The Crown Estate intends to operate and create value for the nation in the broadest sense in the years ahead.

The outputs from this review will be announced in 2021.

Our Annual Report 2019/20

Our purpose

Brilliant places through conscious commercialism

Material issues

In identifying our material issues we consider a broad range of factors affecting The Crown Estate, our customers and consumer behaviour, whether at a global, national, or local level, or internal to our business.
The resulting material issues are those which we consider as having the potential to materially affect our viability or our purpose.

These issues are also an important part of how we understand our risks and opportunities and how we develop our strategy.

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Our Corporate Strategy

We set our strategy by evaluating our external environment, considering the trends that are impacting our business, forming a strategic assessment of risks and opportunities and an understanding of how we can create value in the future. Our strategy is enabled by continued investment in our people and capabilities, ensuring we have the platform to position the business to deliver shared success for us and our stakeholders.

Our strategic objectives:

Actively manage our assets to drive sustainable outperformance against our commercial targets

Nurture a high-performance culture and reputation as a ‘Brilliant place to work’

Build ever stronger relationships through high levels of customer and partner satisfaction,loyalty and recommendation

Be a leading responsible and resilient business that thinks long term

Our business model

We seek to deliver our purpose through our strategy, enabled by our business model, which shows what we do and how we create value for the nation.

We have identified six different resources and relationships which we draw on to create value, these are our capitals. We rely on these as vital inputs into our business model and are constantly transforming them through our activities.

Our capitals:

  • Financial resources
  • Our people
  • Physical resources
  • Our know-how
  • Natural resources
  • Our networks

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