Our Corporate Strategy
Brilliant places through
Brilliant places help our customers achieve their goals. They are places our customers want to work in, where businesses choose to invest, spaces that people want to visit and where local communities thrive.
Conscious commercialism describes our approach to doing business and managing our portfolios, and the way in which we deliver positive impacts for our customers, partners, communities and the environment.
Understanding and addressing the issues which are most pertinent to the resilience of our business is critical to our long‑term success.
Our material issues exercise is an integral part of our strategy development. The risks and opportunities arising from the assessment of our material issues inform our evolving strategy and its implementation through the activities in the business model.Read more
Our Corporate Strategy
Our Corporate Strategy establishes an approach to investing, developing and managing our real estate which is focused on our customers.
This approach is informed by our strategic review of risk and opportunity. It will be enabled by investment in our operational capabilities, ensuring we have the right skills and culture to deliver success and building partnerships with our customers and supply chain.
Our four strategic objectives
Actively manage our assets to drive sustainable outperformance against our commercial targets
Nurture a high-performance culture and reputation as a brilliant place to work
Build ever stronger relationships through high levels of customer and partner satisfaction, loyalty and recommendation
Be a leading responsible and resilient business which thinks long term
Our business model
We specialise in sectors where we have critical mass and expertise, enabling us to realise our competitive advantage and outperform the market.
We are focused on achieving our financial and non-financial targets through the investment, development and management of real estate to meet our customers' needs, while being conscious of our wider impact on our stakeholders, communities and the environment.
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Our Annual Report
Find out about our performance and how we are advancing our strategic objectives.Find out more
Understanding and addressing the issues which are most pertinent to the resilience of our business is critical to our long term success.Find out more
Our objectives and KPIs
Find out how we have performed against our four strategic objectives.Find out more