Latest signings strengthen Heddon Street’s place as a vibrant alfresco food hub in the heart of the West End

Heddon Street, located just off London’s iconic Regent Street, continues to strengthen its names as a leading foodie neighbourhood in the capital – now home to over ten much loved hospitality sites. The latest signings join Michelin-star Sabor, Aussie brunch spot Ziggy Green, and The Crown Estate’s residency incubator site for up and coming restaurant brands – which is currently home to Sarap, a modern interpretation of Filipino cuisine.

Heddon Street was also the starting place of award winning sustainable restaurant Fallow, which has now graduated to a larger permanent site in St James’s Market.

The new deals will bring:

• Casa do Frango, the popular Portuguese Piri-Piri chicken concept from hospitality group MJMK, will be opening its first central London location this summer, taking 5,000 sq ft.

• The Starman, from Barworks the independent pub, bar and restaurant group, will also be opening in summer, bringing the first bar offer to the street.

This continued evolution of Heddon Street will be further supported by other new names over the next few months, as well as a refresh of the surroundings to celebrate the personality of the street as an alfresco dining destination with an eclectic heritage linked to art, music and culture.

Leanne Catterall, Customer Partnership Director for London and Regional at The Crown Estate, said: “Heddon Street has quickly become a haven for dining in the heart of the capital, helping to foster some fantastic restaurants – from the Michelin star Sabor, through to up and coming pop-ups.

“Through our consolidated ownership in the West End, we have a really unique opportunity that’s enabled us to build on the foodie neighbourhood, and we’re continuing to invest, to incubate emerging new restaurants, and evolve the surroundings to create a perfect spot for alfresco dining.”