Press Release

AN ‘INCREDIBLE’ CHRISTMAS ON REGENT STREET

8 November 2004

Last night, chart toppers Busted took London by storm when they switched on the world famous Regent Street Christmas lights. This was the climax of an outdoor event that saw 45,000 people flock to London’s ‘mile of style’. Busted performed three of their number one hits to huge crowds in a one-off free street concert.

To mark 50 years of Christmas lights, Regent Street joined up with Disney / Pixar and created a truly ‘Incredible’ set of lights themed to this year’s most anticipated movie, ‘The Incredibles’. Mr Incredible and his superhero family now glitter over London’s most stylish shopping destination using ground-breaking technology, creating the most innovative and sophisticated lights the capital has ever seen.

Regent Street was closed to traffic for the afternoon and transformed into a winter wonderland with live reindeer, 50 Father Christmases, street entertainers and music from the 50s through to the present day. Sporting celebrities including the British gold medallist Matthew Pinsent took to the stage followed by Hollywood A-lister Samuel L Jackson, who voices one of 'The Incredibles' characters Frozone.

The tradition of the Regent Street Christmas lights goes all the way back to 1954 when The Daily Telegraph described London as looking drab and dull during the Christmas months.

The retailers took it upon themselves to ensure that Regent Street was the first street in London to have Christmas lights.

The lights are financed by the retailers with support from The Crown Estate, which owns Regent Street. The Regent Street Association was founded in 1925 to look after the interests of the retailers and businesses in the area.

With its rich architectural heritage and quality mix of stylish, successful shops, Regent Street is a place where time is always well spent.

For further information please visit www.regentstreetonline.com.