17 September 2019
The Crown Estate and BAFTA extend partnership with the opening of new public exhibition and redevelopment of BAFTA’s HQ on Piccadilly
The Crown Estate and BAFTA have extended their partnership with the opening of a new public exhibition at BAFTA Piccadilly, based at 194 Piccadilly. On 17 September, BAFTA is opening its doors to the public for the first time with a free exhibition – BAFTA: Behind the Screens – and the launch of its own café.
BAFTA’s new space – BAFTA Piccadilly – spans 10,000 sq ft and will be open to the public for the next two years. With its first-ever public exhibition space BAFTA will enable visitors to discover the inspiring stories from the BAFTA-winning and nominated people who write, make, shoot and shape what we see on screen.
Alongside its new public offering, BAFTA is undertaking a complete refurbishment of its HQ at 195 Piccadilly. The redevelopment will add a whole new floor, which will be dedicated to enhancing BAFTA’s education work, and double the overall capacity of BAFTA’s space. It will also include upgrades to all current spaces, including the Princess Anne Theatre, and the installation of the latest technology throughout. The redevelopment of 195 Piccadilly is being led by award-winning Benedetti Architects.
As part of the redevelopment, The Crown Estate and BAFTA have agreed a new long-lease for 195 Piccadilly, which has been home to BAFTA for over 40 years. The redeveloped home of BAFTA will open in Summer 2021 and will be the centre of BAFTA’s work to find and nurture talent across film, games and television.
Oliver Smith, Head of St James’s at The Crown Estate, said: “We are delighted to have extended our relationship with BAFTA with the opening of BAFTA Piccadilly, at 194 Piccadilly, for the next two years and to have reconfirmed 195 Piccadilly as a landmark destination within St James’s. BAFTA’s forward-thinking vision for its new space will help to advance its work, bring the public closer than ever before and enrich the broader St James’s area of which it is an important part.”Back to Media & Insights