The Crown Estate is welcoming three festive and impactful pop-ups to its London portfolio in the West End this Christmas.
This will provide a more diverse, sustainable, and festive mix of offers, reflecting what the community and visitors want, and ensuring its places are appealing to everyone this Christmas period.
The pops ups will offer free events and experiences for shoppers and our residents to learn more about sustainability and ethical choices, and include:
Season of Wonder, on Jermyn Street, continues The Crown Estate’s partnership with Lone Design Club to provide an immersive pop-up store with independent and sustainability-conscious brands, along with multiple touchpoints to engage with charitable causes and make donations ahead of the festive period
London Made Me, on Regent Street, is a new pilot by the Mayor of London’s Creative Enterprise Zones. This provides an opportunity for fourteen local artists, creators, and makers to showcase their work on one of the capital’s most well-known destinations
00.thestore, on Conduit Street, will have brands including: Chilly’s, House of Sunny and SowVital, and will host a range of workshops and panel discussions with leading industry experts in sustainability, as well as activists and influencers
Ben Taylor, Customer Partnerships Manager for London at The Crown Estate, said: “As custodians of one of the most iconic destinations London, we can provide a platform for brands that are already making a difference, whilst providing shoppers with the opportunity to enjoy an exciting range of sustainability-led choices and experiences.”
Deputy Mayor for Culture and the Creative Industries, Justine Simons OBE, said: “I’m delighted that our first London Made Me pop-up shop has opened in one of the most famous high streets in the capital.
“The shop celebrates the talent of 14 brilliant artists who have been supported through the Mayor of London’s Creative Enterprise Zones and provides a chance for Londoners and visitors to buy some unique sustainable gifts.
“The cost of living crisis combined with the ongoing effects of the pandemic have hit the arts and creative industries hard, and it is vital that we continue to do everything we can to nurture talent and drive innovation as we build a better London for everyone.”