Discover Clays Soho: Opening this September

Clays Soho is delighted to invite friends and neighbours of The Crown Estate to the dress rehearsal of our brand-new flagship venue in London’s Theatreland.

Officially opening on 24th September, this spectacular destination spans 20,000 sq. ft across three floors inside a Grade II-listed Art Deco building on Brewer Street – the largest and most ambitious Clays venue to date.

As part of the soft launch, enjoy 50% off gameplay, food and drink before the curtain officially rises.

🎭 Step Into the Spotlight

Inspired by the theatre that surrounds it, Clays Soho invites guests to step beyond the curtain into an immersive world where the show is as much about the experience as it is the game. Expect:

• Thrilling clay target shooting brought to life with Clays’ patented interactive technology

• Sustainably sourced food

• Expertly crafted cocktails

🎉 Exclusive Opening Offers

Be among Clays Soho’s first audiences with:

• Gameplay for just £4 during Rehearsals: 18–21 September

• 50% off food and drink in-venue: 18–21 September

• Preview Week: 24–30 September

• Gameplay fixed at £8

• Full food and drink menu available at regular price

Offer valid: 18th–30th September

🔍 What to Expect at Clays Soho

• Immersive gameplay: Compete with friends or colleagues in high-energy virtual clay target shooting

• Premium food and drink: Enjoy sharing plates and seasonal menus curated by Culinary Director Roger Olston, alongside cocktails designed by maestro Jon Calabrese

• Versatile spaces: From The Hide (private events up to 35 guests) to an exclusive private room for 100, plus a lively main bar scene perfect for celebrations that run late into the night

📍 Location: Clays Soho, 77 Brewer Street, W1F 9ZN

This September, Theatreland welcomes a new leading act. Discover why Clays has become one of London’s most talked-about destinations for unforgettable nights out.

Find out more