14 November 2018

Princes Arcade welcomes London’s first dedicated gin shop for 200 years alongside four new independent brands

Princes Arcade will be home to The Sipsmith Gin Shop, the first dedicated gin shop in London for 200 years and a new concept for the brand. It will join three new independent brands, Sir Plus, Anatomē and Gizelle Renee, which recently signed to the destination.

  • The Sipsmith Gin Shop will offer a range of exclusive Sipsmith products, including the personalised Gin Stocking, unique experiences and events, such as Hot Gin masterclasses, and the in-house Gin Bar. 
  • Anatomē, is a modern day apothecary from Brendan Murdock, which has opened a retail concept and wellness studio. Its nutrition and health-focussed offer has been created in collaboration with sports scientists, nutritionists and aromacologists.   
  • Gizelle Renee is a luxury glover and umbrella maker, and winner at the British Glover of The Year Awards. This permanent store is the first physical presence for the brand. 
  • Sir Plus specialises in clothes made from surplus fabric from the shirt making process. This seasonal pop-up brings the unique concept to central London, complementing the Spitalfields and Portobelllo Road stores. 

The new signings come in addition to two retailers – Grenson and Christy’s London – confirming permanent stores at Princes Arcade. 

  • Christy’s London is a Great British Hat maker. Founded in 1773, it is famed for quality and skilled craftsmanship. Following a successful pop-up within the arcade, Christy’s London has upsized and taken a permanent space. 
  • Grenson, the premium shoemaker established in Rushden in 1886, brought a new retail concept to Princes Arcade, their first in the West End, and has now confirmed this as a permanent store. 

These new brands have chosen Princes Arcade following its modernisation and refurbishment, with The Crown Estate investing in the Regency-era shopping arcade to transform it for contemporary brands and shoppers. Princes Arcade will continue to offer permanent pop-up space and test bed for new brands, enabling them to experiment with new formats and reach new audiences. In doing so, The Crown Estate will ensure the Princes Arcade is refreshed and new brands are welcomed to St James’s. 

Oliver Smith, Head of St James’s at The Crown Estate, said: “Together, these new brands represent the continued evolution of Princes Arcade and the St James’s area. Each of them signify craftsmanship, quality and style, and they combine this with a uniquely contemporary focus. It is particularly exciting that brands which came to us as pop-ups are now permanent residents in the arcade. This speaks to the quality of the destination and the positive impact made by its reinvigoration.”


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