12 February 2020
The Crown Estate to welcome Park Row from Wonderland Restaurants and Warner Bros. this spring
Park Row will be a premium immersive restaurant experience inspired by the timeless stories and iconic DC characters including Batman, The Joker, Harley Quinn, Wonder Woman, Superman and The Penguin. It is the first fully immersive gastronomic DC-inspired restaurant experience anywhere in the world.
Park Row is to occupy 18,000 sq ft basement venue at The Crown Estate’s Grade II listed 77 Brewer Street. Comprising of five restaurants, offering 330 covers, and three bar areas with interiors designed by London-based Ab Rogers Design (ARD). The ARD studio has designed the interiors to bring DC’s famous fictional environments to life, using objects, light and materials to create narratives that transport diners through the worlds of their favourite DC Super Heroes and Super-Villain’s. Guests will have the opportunity to engage in a variety of experiences that combine storytelling with world-class food and drink. The primary and core audience are foodies, comic fans, movie-goers, and adventure seekers as well as visitors to London and corporates.
The restaurants will be overseen by Group Executive Chef Cláudio Cardoso, former Group Executive Chef at Sushisamba. Mark Garston, Innovation Director (former Head of Central Development at three Michelin-starred The Fat Duck in Bray) and Creative Director Mike Bagale (former Executive Chef of three Michelin-starred Alinea in Chicago) are responsible for menu development.
Guests can expect historically inspired British sharing dishes at Pennyworth’s (named after Bruce Wayne’s butler, Alfred) in a relaxed yet elegant space. The Penguin’s opulent Iceberg Lounge is the largest restaurant in the Art Deco designed dining room featuring an international menu, cocktail bar and live entertainment every evening. A Harley Quinn-inspired restaurant presents a fun and playful omakase, whilst hidden away from the main room, Old Gotham City – a villainous speakeasy, offers inventive cocktails alongside sharing plates. The Monarch Theatre, Park Row’s multi-sensory tasting menu experience is housed within two identical spaces using state-of-the-art projection mapping technology, to explore the psychology of heroism through food.
Katerina Mercury, Senior Asset Manager of The Crown Estate, said: “We are thrilled to be welcoming this truly ground-breaking concept and to provide a platform for the Wonderland team to redefine the standard for immersive dining experiences. Situated moments from Regent Street, Piccadilly Circus and to Soho, the beautiful art deco 77 Brewer Street is the ideal space for the Wonderland team to bring the timeless stories and DC characters to life.
James Bulmer, Chief Creative Officer of Wonderland Restaurants comments: “We are delighted to partner with Warner Bros. to create their first immersive DC-inspired gastronomic restaurant experience found anywhere in the world. This is a project many years in the making, with every detail carefully thought out to deliver a unique experience for our guests. Trends in our sector are moving towards fun, immersive and experiential dining and our aim is to demonstrate this on a grand scale with exceptional food and drink to match. I am still a child at heart, inspired by the greatest stories and storytellers. For me, great food experiences are about unlocking guests’ emotions and creating edible memories.”
Peter van Roden, Senior Vice President of Global Themed Entertainment at Warner Bros. Consumer Products commented: “Warner Bros. Consumer Products and DC have been integrally involved in the creative development of the concept, collaborating and contributing to Wonderland’s vision for this unique experience and expression of the DC brand. We are hugely excited to see the first immersive DC-inspired restaurant open here in London and wish the incredibly talented team at Wonderland and Park Row all the best for its launch.”Back to Media & Insights